| 万和：高增长背后的战略转变 |
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| 引用本文： | 陈庆春.万和：高增长背后的战略转变[J].IT经理世界,2009(2):40-43. |
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| 作者姓名： | 陈庆春 |
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| 摘 要： | 能够在金融危机中稳若磐石，其背后是向战略聚焦的转变，以及由此引发的家族变革。
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| 关 键 词： | 金融危机 万和集团 热水器 家用电器行业 经营策略 企业转型 |
Vanward Forges Ahead via Strategic Adjustment |
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| Abstract: | Vanward Group, a leading maker of gas water heaters and gas cooking appliances based in southern China's Guangdong province, recorded a 35% growth in sales volume in 2008, when the overall growth of gas water heaters in China only marked a growth rate of 0.38%. Incorporated in 1993, Vanward used to deal with various areas such as household appliances, auto parts, tourist and real estate sectors. The president Lu Chulong and his two brothers take full ownership of the water heaters division, the core busines... |
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