农村消费品市场的现状、问题及对策研究——以赣州市农村消费品市场为例

由于我国城乡经济发展水平及收入水平的差异,消费品市场发展极不平衡。城市高档耐用消费品市场经过多年的发展,多数产品的消费已处于饱和状态；而全国占人口总数70%的农村,其高档耐用消费品的消费仍处于成长初期。因此,开拓农村消费品市场这一潜力巨大的市场对繁荣国内消费品市场、推动经济增长具有重要的现实意义。本文以赣州市农村市场的调查数据为依据,在分析农村消费品市场存在的主要问题和原因后,提出了开拓农村消费品市场的对策。

Countryside consumer market's present situation, problem and countermeasure research——take Guanzhou city countryside consumer market as example

The consumbale market in China develops extremely imbalance,sice the different levels of income and the development of economy in cities and countryside.After many years of developing in the cities,most of the top grade durable consumables are in the condition of being saturated.While the consumption in the countryside,which occupies 70 percent of the total population of the country,is still in the initial growing stage.So,it has great practical significance to exploit the consumable market in the countryside,which possesses great otential,in order to get the domestic consuable market flouring and to push the economy increasing.On the basis of investigation data from the rural market of Ganzhou City,this article analyses the main problems and reasons existed in the rural consumable market and we put forward som countermeasures in the end.