The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba |
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| Affiliation: | 1. Faculty of Computing, Engineering and Built Environment, Birmingham City University, Birmingham B5 5JU, UK;2. School of Civil and Mechanical Engineering, Curtin University, GPO Box U1987, Perth, WA 6845, Australia;3. Birmingham City Business School, Birmingham City University, Birmingham B5 5JU, UK;1. Yonsei Business Research Institute, Yonsei University, School of Business, Seoul, Korea;2. IE University, Spain;3. Yonsei University, School of Business, Seoul, Korea;4. University of California, Berkeley, Department of Statistics, Berkeley, CA 94720, USA;1. IMUVA, Universidad de Valladolid, Spain;2. Faculty of Business, Athabasca University, Canada;1. Shidler College of Business, University of Hawaiʻi at Mānoa, 2404 Maile Way, Honolulu, HI 96822, United States;2. Coles College of Business, Kennesaw State University, 1000 Chastain Road Kennesaw, GA 30144, United States;3. School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 04763, Republic of Korea;1. Sam M. Walton College of Business, Department of Management, University of Arkansas, Fayetteville, AR 72701, United States;2. Spears School of Business, Department of Management, Oklahoma State University, Stillwater, OK 74078-4011, United States;3. Department of Management and International Business, University of Southern Mississippi, United States |
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| Abstract: | Csaba's (2016, this issue) view that Voyer, Kastanakis, and Rhode (2016, this issue) offers an incomplete perspective on cultural reciprocal identity co-creation misinterprets the actual aim and scope of the article. We agree with Csaba that cultures should not be stereotyped and equated to countries or solely studied from an individualism - collectivism standpoint. However, we argue that his views are partial and mainly reflect a constructivist epistemological perspective. We conclude that Voyer et al. (2016, this issue) offer an open, flexible and comprehensive framework on reciprocal identity-co-creation, which is multi-epistemological and as such reconciles positivist and constructivist perspectives on the topic of reciprocal identity co-creation across cultures. Future research should improve our knowledge on this domain, from both a constructivist and positivist point of view. |
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