Re-placing place in marketing: A resource-exchange place perspective |
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| Affiliation: | 1. Marketing Department, Northern Illinois University, DeKalb, IL 60563, United States;2. Management & Marketing, Cork University Business School, Cork, Ireland;3. Service research center (CTF), Karlstad University, 651 88 Karlstad, Sweden;4. Service research center (CTF), Karlstad University, 651 88 Karlstad, Sweden;5. Department of Management, Technology and Economics, ETH Zürich, 8092 Zurich, Switzerland;1. Marketing Department, Kedge Business School, 680 Cours de la liberation, 33405, Talence Cedex, France;2. Marketing, Université de Reims Champagne-Ardenne Laboratoire Regards, EA, 6292, UFR des Sciences Economiques, Sociales et de Gestion, Bâtiment Recherche, 57 bis rue Pierre Taittinger, 51096 Reims Cedex, France;3. Marketing Department, Laboratoire Regards, EA 6292, Groupe ESC Troyes, 217 avenue Pierre Brossolette, BP710, 10002 Troyes Cedex, France;1. CTF, Service Research Center, Karlstad University and Linköping University, Sweden;2. EAWAG, Switzerland;3. Turku School of Economics, University of Turku, Finland;4. University of Namur, Belgium;5. Faculty of Engineering, University of Porto, Portugal;6. University of Nottingham, UK;1. Shidler College of Business, University of Hawai''i at Manoa, 2404 Maile Way, Honolulu, HI 96822, USA;2. CTF, Service Research Center at Karlstad University, Universitetsgatan 2 11A, 65188 Karlstad, Sweden;3. University of Liverpool Management School, Chatham Street, Liverpool L69 7ZH, United Kingdom;4. CTF, Service Research Center at Karlstad University, Universitetsgatan 2 11A, 65188 Karlstad, Sweden;5. Tecnologico de Monterrey, EGADE Business School, Avenida Rufino Tamayo y Fundadores, Valle Oriente, San Pedro Garza García, Nuevo Leon C.P. 66269, Mexico;6. University of Catanzaro Magna Graecia, Campus S.Venuta, Viale Europa, 88100 Catanzaro, Italy |
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| Abstract: | This study clarifies the marketing discipline's conceptualization of place by presenting a revised perspective and conceptual framework of place, referred to as REPLACE. Drawing from resource exchange theory and attention restoration theory, the framework problematizes the assumption that places are merely physical locales by foregrounding how places can become inseparable aspects of consumers' lives. We present an alternative resource-based perspective of place, namely as a repository of resources that are potentially available to consumers through exchange processes. These exchange processes, and the complexity of the offered resources, influence consumers' relationship with a locale as well as their sense of well-being. With this alternative perspective, we bridge the place concept to public health and extend the understanding of attachment in service settings. |
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