Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration |
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| Affiliation: | 1. Economics and Management School, Wuhan University, 299 Bayi Road, Wuhan 430072, China;2. Lancaster University Management School, Lancaster LA1 4YX, UK;3. School of Management, Zhejiang University, Hangzhou 310058, China;4. China Europe International Business School, 699 Hongfeng Road, Shanghai 201206, China;1. Department of Marketing, Xi''an Jiaotong University, Xi''an 710049, China;2. Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong;3. Department of Marketing, Xi''an University of Finance and Economics, Xi''an 710100, China;4. Department of Marketing, Dongbei University of Finance and Economics, Dalian 116025, China;1. Henley Business School, University of Reading, Greenlands, Henley-on-Thames, Oxfordshire RG9 3AU, UK;2. Henley Business School, University of Reading, Greenlands, Henley-on-Thames, Oxfordshire RG9 3AU, UK;3. Henley Business School, University of Reading, Whiteknights, Reading RG6 6UD, UK;1. ESC Rennes School of Business, 2 Rue Robert d''Arbrissel, 35065 Rennes cedex, France;2. Leonard de Vinci, Pôle Universitaire, Business Lab, 12 Av. Leonard de Vinci, 92916 Paris La Defense cedex, France |
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| Abstract: | This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management. |
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