A theoretical framework for sustaining culture: Culturally sustainable entrepreneurship |
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| Affiliation: | 1. School of Communication, Box 5619, Northern Arizona University, Flagstaff, AZ 86011-5619, USA;2. LEAP Institute for the Arts, 1778 Campus Delivery, Fort Collins, CO 80523, USA;1. Hospitality Management, School of Hospitality and Tourism Management, University of Surrey, 53MS02, Guildford, Surrey GU2 7XH, United Kingdom;2. Dpt. of Marketing, Faculty of Economics and Business Administration, University of Alicante, PO Box 99, 03080 Alicante, Spain;1. Wageningen University, Environmental Policy Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;2. Wageningen University, Cultural Geography Group, Droevendaalsesteeg 3, PO Box 47, 6700 AA Wageningen, The Netherlands;1. The University of Queensland, Australia;2. Eindhoven University of Technology, The Netherlands |
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| Abstract: | While the three phenomena—culture, sustainability, and entrepreneurship—have been discussed separately, or paired in the tourism literature, they have rarely been studied together. This paper proposes culturally sustainable entrepreneurship as a new, theoretical framework for insight and advocacy in indigenous and non-indigenous tourism contexts. Culturally sustainable entrepreneurship encourages adapting entrepreneurial models that sustain and enhance the values and traditions of a community for its self-defined benefits, rather than imposing economic entrepreneurial models that may change conditions within a community. Entrepreneurial strategies in the mainstream proceed upon values that may diverge sharply from those of non-mainstream cultures. Culturally sustainable entrepreneurship promotes sustainable empowerment through owned-decision making for marginalized populations. Living cultures are presented as particular application for culturally sustainable entrepreneurship. |
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| Keywords: | Culture Sustainability Entrepreneurship Indigenous |
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