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Investment motive as a moderator of cultural-distance and relative knowledge relationships with foreign subsidiary ownership structure
Institution:1. Western Washington University, Parks Hall 215, MS 9075, 516 High Street, Bellingham, WA 98225, USA;2. ISCTE-IUL Business School, Av. Das Forcas Armadas, 1649-026 Lisboa, Portugal;1. Faculty of Computing, Engineering and Built Environment, Birmingham City University, Birmingham B5 5JU, UK;2. School of Civil and Mechanical Engineering, Curtin University, GPO Box U1987, Perth, WA 6845, Australia;3. Birmingham City Business School, Birmingham City University, Birmingham B5 5JU, UK;1. VCU School of Business, Virginia Commonwealth University, Richmond, VA 23284, USA;2. Spears School of Business, Oklahoma State University, Stillwater, OK 74078, USA;3. College of Business Administration, The University of Texas at El Paso, El Paso, TX 79968, USA;1. Shidler College of Business, University of Hawai?i at Mānoa, 2404 Maile Way, Honolulu, HI 96822, United States;2. Coles College of Business, Kennesaw State University, 1000 Chastain Road Kennesaw, GA 30144, United States;3. School of Business, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 04763, Republic of Korea;1. IMUVA, Universidad de Valladolid, Spain;2. Faculty of Business, Athabasca University, Canada
Abstract:In this analysis, we seek to contribute to the growing body of literature exploring moderators of cross-national differences and foreign subsidiary ownership structure relationships, by developing the argument that cultural distance and majority-owned foreign subsidiary relationships will be positively moderated if a subsidiary serves a manufacturing motive, as opposed to a market-seeking motive. Additionally, we argue that relationships between increasingly greater levels of host country technical knowledge, relative to a firm's home country, and the use of majority-owned foreign subsidiary structures will be negatively moderated by manufacturing motives. These ideas are tested, and supported, in the empirical context of subsidiaries of Japanese automotive firms from 1993 through 2009.
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