Tourists’ consumption and perceptions of red heritage |
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| Institution: | 1. Department of Recreation and Leisure Studies, California State University, Long Beach, 1250 Bellflower Blvd., ET-101, Long Beach, CA 90840, United States;2. School of Community Resources & Development, Arizona State University, 411 N. Central Avenue, Suite 550, Phoenix, AZ 85004, United States;1. School of Geography, Politics & Sociology, Newcastle University, Newcastle upon Tyne, United Kingdom;2. University Rovira i Virgili, Department of Geography, Spain;1. Nottingham University Business School, Wollaton Rd, Nottingham, NG8 1BB, UK;2. School of Business and Economics, Loughborough University, Loughborough, LE11 3TU, UK;1. Fashion Business School, London College of Fashion, University of the Arts London, 272 High Holborn, Holborn, London, UK;2. Statistical Research Centre, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB, UK;3. Institute for International Energy Studies (IIES), 65 Sayeh Street, Vali-Asr Avenue, Tehran, Iran;4. Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff, UK;1. Department of Tourism & Hospitality, Faculty of Management, Bournemouth University, Talbot Campus, Poole, Dorset BH12 5BB, UK;2. Centre for Transport and Society, University of the West of England, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY, UK |
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| Abstract: | Although tourism suppliers project the positive changes visits wrought upon tourists, the latter do not mindlessly consume the information they receive. A research gap exists in understanding how tourists consume political heritage and read the embedded nationalistic discourses from an emic perspective. This paper adopts the framework of social situation analysis to explore how tourists consume and perceive Chinese communist heritage and how those visits can impact their attitudes towards and support for the CCP. The results suggest that tourists were driven by a variety of motives, participated in various activities, and had split opinions about the effectiveness of “red tourism” in enhancing their nationalism. Comparisons of people’s motivations and perceptions between activity-based clusters were conducted. Managerial implications are discussed. |
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| Keywords: | Tourism’s impacts on tourists Social situation analysis Red tourism China |
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