Antecedents and consequences of destination image gap |
| |
| Institution: | 1. The University of Queensland, Australia;2. Eindhoven University of Technology, The Netherlands;1. Sheffield Hallam University, Sheffield Business School, City Campus, Howard Street, Sheffield S1 1WB, UK;2. International Hellenic University, 14th km Thessaloniki – N. Moudania, Thermi, 57001 Thessaloniki, Greece |
| |
| Abstract: | The purpose of this study is to examine the antecedents that explain changes to the image that first-time tourists have (pre- and post-visit image gap) of a destination and its impact on satisfaction and loyalty through the design and validation of a model. The research has been carried out using a sample of 411 tourists in Tenerife (Spain). The involvement with the trip, the time dedicated to the search for information, and the number of attractions visited influence the change in cognitive image. The factors that explain the time spent searching for information are uncertainty, involvement, and duration and intensity of the visit. The positive gap in the image generates greater satisfaction, which has a positive impact in the loyalty. |
| |
| Keywords: | Tourism marketing Destination image Destination image gap Image gap formation Tourist satisfaction Tourist loyalty |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
