战略型社会责任：鱼和熊掌可以兼得

2008年初，渣打银行北京分行行长郭凌燕在上海做了一次与艾滋病患者关爱行动卡相关的演讲，听众中有很多是国际交换生：演讲结束后，一位秘鲁女孩泪流满面地走到郭凌燕面前，对她说：“请您一定坚持做下去！”这位18岁女孩最好的朋友因为不懂得预防，感染了艾滋病病毒，最后选择了结束自己的生命。

Where Social Responsibility Meets with Profit

Corporate social responsibility is used asbusiness a strategy whereby athe interestsconsiders of society and discovers opportunities that can bring value. It enables an aactive business to playsociety well asrole in thelucrativeas businesssecuring Standardprofits. Chartered PLC (STAN) launched "Staying Alive" campaign in Africa in 2000 and "Living with HIV/AIDS" volunteer project in 2003 around the globe, in a bid to aid its infected employees in the threat of AIDS and help educate people on disease prevent...