| 沅陵县烟草专卖局服务品牌建设研究 |
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| 引用本文： | 罗咏平,肖剑锋,张鹏.沅陵县烟草专卖局服务品牌建设研究[J].企业技术开发,2012(28):85-87. |
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| 作者姓名： | 罗咏平 肖剑锋 张鹏 |
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| 作者单位： | 湖南省沅陵县烟草专卖局 |
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| 摘 要： | 文章从沅陵县烟草服务品牌建设的必要性出发,立足沅陵实际,构建出沅陵烟草服务品牌建设的基本思路,提出构建服务品牌的目标和要求,保证服务品牌建设的持续性和长期性。
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| 关 键 词： | 服务品牌 品牌建设 零售 满意度 |
Study on the service brand building of Yuanling tobacco monopoly administration |
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| LUO Yong-ping,XIAO Jian-feng,ZHANG Peng.Study on the service brand building of Yuanling tobacco monopoly administration[J].Technological Development of Enterprise,2012(28):85-87. |
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| Authors: | LUO Yong-ping XIAO Jian-feng ZHANG Peng |
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| Institution: | (Hunan Province Yuanling County Tobacco Monopoly Bureau Huaihua,Hunan 419600,China) |
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| Abstract: | The article proceed from the necessity of service brand building in Yuanling tobacco monopoly bureau,based on the actual of Yuanling,constructed basic thoughts on the building of Yuanling tobacco service brand,proposed objectives and requirements of service brand building,in order to ensure the sustainbility and longevity of service brand building. |
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| Keywords: | service brand brand building retail satisfaction |
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