| 物联网背景下企业营销创新研究 |
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| 引用本文： | 石青辉,张贵华.物联网背景下企业营销创新研究[J].湖南商学院学报,2013,20(3):50-54. |
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| 作者姓名： | 石青辉 张贵华 |
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| 作者单位： | 湖南商学院工商管理学院,湖南长沙,410205 |
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| 摘 要： | 物联网出现以后,消费者的消费特点随之发生了变化,新的消费心理和消费方式要求企业在开展营销活动时,必须创新营销方式,保证营销的有效性,提高企业的竞争力。
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| 关 键 词： | 物联网 消费特点 营销创新 |
On Enterprise Marketing Innovation under the Internet of Things |
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| SHI Qing-hui
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ZHANG Gui-hua.On Enterprise Marketing Innovation under the Internet of Things[J].Journal of Hunan Business College,2013,20(3):50-54. |
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| Authors: | SHI Qing-hui ZHANG Gui-hua |
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| Institution: | (School of Business Administration, Hunan University of Commerce, Changsha, Hunan 410205) |
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| Abstract: | Along with the appearance of the Internet of things, the consumption characteristics have undergone a lot of changes, which put a higher demand on the enterprises that they should innovate their marketing methods to ensure their effectiveness and competitiveness. |
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| Keywords: | Internet of things characteristics of consumption marketing innovation |
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