| 对我国科技期刊广告经营的思考 |
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| 引用本文： | 朱小艳,邓国用.对我国科技期刊广告经营的思考[J].企业技术开发,2009,28(2). |
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| 作者姓名： | 朱小艳 邓国用 |
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| 作者单位： | 湖南师范大学商学院,湖南,长沙,410081
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| 摘 要： | 广告经营是拓展期刊资金来源、提升期刊竞争力和影响力、实现期刊可持续发展的重要手段。论文在综述科技期刊广告经营研究成果的基础上,分析了我国科技期刊广告经营中存在的问题,探讨了科技期刊广告经营的策略。
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| 关 键 词： | 科技期刊 广告经营 信息传播 |
Ponder on the advertising management of technological periodicals in China |
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| ZHU Xiao-yan,DENG Guo-yong.Ponder on the advertising management of technological periodicals in China[J].Technological Development of Enterprise,2009,28(2). |
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| Authors: | ZHU Xiao-yan DENG Guo-yong |
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| Institution: | Business College;Hunan Normal University;Changsha;Hunan 410081;China |
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| Abstract: | Advertising is the source of funds for periodicals. This paper analyzes about the results, actuality and countermeasures of advertising management. |
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| Keywords: | technological periodical advertising management information dissemination |
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