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县域旅游项目策划原则
引用本文:吕建华,徐淑梅.县域旅游项目策划原则[J].商业经济(哈尔滨),2005(12):103-104.
作者姓名:吕建华  徐淑梅
作者单位:哈尔滨师范大学生命与环境科学学院,黑龙江哈尔滨150080
摘    要:旅游项目策划是旅游总体规则的核心和灵魂,认真研究旅游规划中旅游项目策划原则,对于保障县域旅游业的可持续发展具有至关重要的作用。县域旅游项目策划应遵循充分挖掘资源潜力,突出地方特色,全面体现人文关怀,坚持可持续发展等原则,以确保旅游业的健康发展。

关 键 词:县域  旅游项目  项目策划原则

Preliminary Studes on Tourism Projects Planning of the Small Town
Abstract:It makes a conclusion of the practical work of tourism development master planning of some small town,according to the general principles of reginal tourism planning,and exemples of some Small towns'tourism projects planning.Then it makes out some basic principle:the first is scooping(scooping out the potential resources well),the second is outstanding(making the special features of the town outstanding),the third is paying attention(paying attention to the tourism markets),the forth is showing(completely showing out the humanities concern),the fifth is insisting(insisting on the keeping on development of tourism),the sixth is combination(closing to the objective actuality).
Keywords:small town  tourism projects  projects planning
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