| 双渠道供应链环境下企业创新投入研究 |
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| 引用本文： | 陈树桢.双渠道供应链环境下企业创新投入研究[J].商业研究,2010(3). |
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| 作者姓名： | 陈树桢 |
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| 作者单位： | 重庆大学经济与工商管理学院,重庆,400030 |
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| 基金项目： | 国家自然科学基金项目,项目编号:70571088 |
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| 摘 要： | 电子商务环境下渠道冲突与和谐并存问题受到越来越多关注,利用Stackelberg博弈,在价格竞争与价格敏感需求条件下,构建零售商以创新投入降低其分销成本、制造商对其创新投入实施策略性补偿激励的双渠道供应链模型,研究发现策略性创新激励补偿能实现制造商与零售商收益的Pareto改进、实现消费者福利改进。
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| 关 键 词： | 双渠道供应链 创新补偿 创新 |
Research on Strategic Subsidy Incentive for the Dual-Channel Supply Chain with Business Innovation |
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| CHEN Shu-zhen.Research on Strategic Subsidy Incentive for the Dual-Channel Supply Chain with Business Innovation[J].Commercial Research,2010(3). |
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| Authors: | CHEN Shu-zhen |
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| Institution: | School of Economics & Business Administration;Chongqing University;Chongqing 400030;China |
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| Abstract: | The issues on the coexistence friendly and conflict in the dual-channel supply chain have attracted more and more attention in E- commerce. As a consequence,it set up a model to analyze that the traditional retailer made investments in innovation to reduce the operating cost and the manufacturer made investment to compensate for the retailer in a dual-channel supply chain by Stackelberg game under the conditions of price competition and price sensitive demand. It demonstrated that the innovation incentive i... |
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| Keywords: | dual-channel supply chain subsidy incentive innovation |
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