An Evaluation of the Effectiveness of Interpretation within Dartmoor National Park in Reaching the Goals of Sustainable Tourism Development

In the face of growing pressure placed on the natural environment from increased tourism, this study considers the role of interpretation in achieving sustainable tourism development in natural areas used for tourism. Knowledge gain, attitude change and behaviour modification were used as key indicators in the assessment of the interpretive effectiveness of the High Moorland Visitor Centre in Dartmoor National Park, UK. Through comparing responses to questionnaires from pre- and post-visit samples, this study found that interpretation added to visitor's knowledge of the site. This increase in knowledge encouraged visitors to see how they could change their behaviour to be more respectful of the natural environment. This indicates that there is indeed scope for interpretation, to help modify the behaviour of tourists through increased knowledge and awareness. Attitude change did occur as a result of interpretation in the centre, but only to a limited extent. Participant observation carried out at the centre revealed that interactive material played a vital part in the effectiveness of interpretive messages. Overall results from this study suggest that interpretation, if carefully designed, is capable of contributing to the goals of sustainable tourism development by achieving knowledge restructuring and resulting behavioural intentions of visitors.