| Abstract: | This paper discusses the nature of foreign direct investments by firms from developing countries in industrialized country markets, which is coined as “reverse direct investment.” On the basis of the experiences of the Korean consumer electronics firms operating in the U.S., this paper identifies the nature of the investment as “defensive” and “premature“ strategic moves of firms in their internationalization process. There investment are made not to exploit firms' monopolistic firm-specific advantages, but to protect their export markets at an earlier time than economic forces might have led them to do. However, in the process, firms try to convert their home country-specific advantage (e.g. low labor cost) into firm-specific ones as much as possible. 440] |
