| Abstract: | Despite the importance of farm tourism to many rural communities in New Zealand, there has been no attention given to the contribution of the Willing Workers on Organic Farms (WWOOF) venture to farm tourism in New Zealand. While the primary objective of the venture is organic farming, the facilitation of tourism experiences on the farm remains an additional concern among WWOOF hosts. This paper is based on a postal survey of 67 WWOOF hosts located in four main regions of New Zealand's South Island. The study sought to understand the management of WWOOF farms in relation to their role in providing tourism opportunities, to determine the reasons for becoming a WWOOF host, to provide a demographic profile of hosts and evaluate the environmental values and attitudes held by hosts. The study findings highlighted that WWOOF hosting has over recent years provided an increasing contribution to farm tourism in New Zealand. The study also provided some evidence to suggest that the motivations and experiences of WWOOF hosts were notably different from that of other farm tourism hosts. In particular, environmental ethic and shared knowledge of organic practices were considered essential. |
