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企业成为市场领导者的三种运营理念及其选择
引用本文:张帆.企业成为市场领导者的三种运营理念及其选择[J].价值工程,2009,28(3):154-156.
作者姓名:张帆
作者单位:东华大学,上海,200335
摘    要:如何在激烈的市场竞争中获得成功,企业必须有自己的独到之处,也就是能够向选定的市场提供独特理念:即高效运营、产品领先、亲和顾客。每种运营理念都有其自己的特点,对于企业要成为市场领导者需要进行认真选择。

关 键 词:市场  领导者  运营理念  选择

The Enterprise Become A Market Leader and Its Three Operating Principles and Selecting
Zhang Fan.The Enterprise Become A Market Leader and Its Three Operating Principles and Selecting[J].Value Engineering,2009,28(3):154-156.
Authors:Zhang Fan
Institution:Donghua University;Shanghai 200335;China
Abstract:In order to success in a competitive market,an enterprises must be able to maintain its uniqueness in its selected market,or so called Three Operation Principle:high efficiency,advanced product and customer royalty.Each of these principles has its own characters,and directors of the enterprises need to carefully consider.
Keywords:market  leader  operation principle  selection  
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