消费心理在广告策划中的运用——浅谈如何让广告一击即中

消费者对事物接受程度的差别是很大的,而构成这种差别的一个重要因素就是消费者心理上的差异性.作为广告受众的消费者究竟是怎样认知和接受广告的,能否准确的把握广告内容,直接关系到广告活动的根本目的-销售能否实现.企业在策划中要树立以消费者为中心的观念,注意创造热点,引导消费者的心理因素向有利于营销的方向发展,通过对市场和消费者潜在心理因素的研究,设计完美的引导型策划,将潜在的市场需求转化为实际的购买力.

Applications of Advertisement Plan in Consumption Psychology: How to Win Bid on Advertisement

The consumers' acceptance degree to things is different greatly,while one important factor forming this difference is the difference in consumers' mind.As advertisement audience,how the consumer cognize and accept advertisement and whether they can accurately know advertisement contents will be related to the essential aim of advertisement activity-realizing sales or not.In planning,the enterprise should take the concept of consumers centered,create hotspot to guide the consumers' psychological factors to t...