| 客户偏好指标和银行渠道使用对应分析研究 |
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| 引用本文： | 张群,梁工谦,王宇凡. 客户偏好指标和银行渠道使用对应分析研究[J]. 经济问题, 2011, 0(1) |
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| 作者姓名： | 张群 梁工谦 王宇凡 |
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| 作者单位： | 西北工业大学管理学院;西安工业大学; |
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| 基金项目： | 国家自然科学基金项目(70771089); 陕西省教育厅专项基金项目(08JK073) |
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| 摘 要： | 随着商业银行竞争的日趋激烈,银行营销渠道在其经营发展中地位日益明显。由于不同渠道其服务范围和条件、成本和效益有明显的区别,同时,客户不同的行为偏好对于不同渠道的应用也存在差异,所以,商业银行客户偏好分析就成为银行渠道发展策略的首要任务和出发点。在介绍相关理论基础上,建立商业银行客户偏好分析的框架,提出了客户偏好分析指标体系,最终利用实际调研数据对客户偏好指标和银行渠道进行分析,得到偏好指标和渠道之间的对应关系,对国内商业银行如何利用客户偏好分析方法实施差异化策略提出方法和建议。
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| 关 键 词： | 商业银行 客户偏好 对应分析 渠道整合 |
Customer Preferences Indicators and Commercial Banks Study of the Use of Correlation Analysis |
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| ZHANG Qun,LIANG Gong-qian,WANG Yu-fan. Customer Preferences Indicators and Commercial Banks Study of the Use of Correlation Analysis[J]. On Economic Problems, 2011, 0(1) |
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| Authors: | ZHANG Qun LIANG Gong-qian WANG Yu-fan |
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| Affiliation: | ZHANG Qun1,2,LIANG Gong-qian1,WANG Yu-fan1(1.School of Management,Northwestern Polytechnical University,Xi'an 710072,China,2.Xi'an Technological University,Xi'an 710032,China) |
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| Abstract: | With the increasingly fierce competition in commercial banks,bank marketing channels play importation role in their operations development.Due to different scope and conditions of different channels and costs and benefits of a clear distinction in different channels,while the behavior of different customer preferences for different channels is the application,so customer preference analysis of commercial banks banking channels has become the primary task of development strategy and the starting point.This p... |
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| Keywords: | commercial banks customer preferences correspondence analysis channels integration |
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