| 企业赢得理性顾客的能力分析 |
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| 引用本文： | 缪鹤兵,. 企业赢得理性顾客的能力分析[J]. 华东经济管理, 2007, 21(9): 128-130 |
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| 作者姓名： | 缪鹤兵 |
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| 作者单位： | 苏州市职业大学,江苏,苏州,215004 |
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| 摘 要： | 商业环境的急剧变化,企业面临着更大的不确定性和复杂性,买方市场下的顾客行为日趋理性,企业赢得理性顾客成为生存发展之道.文章基于当今环境下的理性顾客的界定,阐述竞争环境与理性顾客的关系,分析企业赢得理性顾客所需的能力,期待为我国企业的经营管理提供一些思路.
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| 关 键 词： | 理性顾客 价值标准 顾客关系管理 能力分析 |
| 文章编号： | 1007-5097（2007）09-0128-03 |
| 收稿时间： | 2007-05-17 |
Analysis of Enterprise's Capabilities to Win Rational Customers |
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| MIAO He-bing. Analysis of Enterprise's Capabilities to Win Rational Customers[J]. East China Economic Management, 2007, 21(9): 128-130 |
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| Authors: | MIAO He-bing |
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| Affiliation: | Suzhou Vocational University; Suzhou 215004; Chiona |
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| Abstract: | The enterprise is facing more uncertainty and complexity due to dramatic changes occurring in the business environment.Under the condition of buyer-oriented market,customers are becoming more and more rational,so winning these rational customers is becoming vital for enterprises' survival and development.Based on author's definition of rational customer in current competitive circumstances,this article illustrates the relationship between competitive environment and rational customers,analyses the required |
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| Keywords: | rational customer value standard CRM capability analysis |
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