从韩流看"影视表象"与"旅游地形象"的构筑

近年来在影视作品引发下,韩国大众文化产品在日本广泛流行,形成"韩流"现象,并吸引了大批旅游者前往韩国旅游.现代大众旅游业中,旅游目的地的知名度是引发游客产生出游欲望的重要因素,而影视表象则促进了游客对于目的地集合性关注的形成.表象的特征是替代性与再现性,亦即具有非实在性特征.韩剧虚构的表象世界在与旅游地形象的重叠、交织下得以有形化,从而获得自身的空间性特征.影视旅游中游客通过亲身参与所产生的情感移入,最大程度地实现对影视作品所描绘的理想世界的融入.

Visual Presentation and the Construction of Destination Image

In recent years,the mass cultural productions of Korea mainly presented by TV drama and films are more and more popular in Japan,and attract lots of Japanese tourists to Korea.The celebrity of travel destination is the most important factor to stir tourists' desire to a tour.The visual presentation prompts the formation of such gaze of tourist on travel destination.The visual presentation has two characteristics,i.e.,substitution and reappearance. In another word,the visual presentation is a reflection of unreality.By coinciding with the image of travel destination,the fictitious world represented by Korean visual works becomes tangible,and obtains spatial characteristics.The transference of emotion caused by participation in traveling makes tourists get into the ideal world presented by visual works to the maximum.