The Governance of Good Business |
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Authors: | Ellen Schneider-Lenné |
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Institution: | Member of the Board of Managing Directors, Deutsche Bank AG. |
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Abstract: | What goals are implied if a company is to pursue 'good business'? Does 'good' refer to compliance with moral rules or does 'good business' simply mean being a successful company? Good business requires long-term planning, and good management has to take place within a certain structure of corporate governance. However, good business is not simply a matter of good systems. |
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