商誉权法律属性争议之澄清

商誉权的法律属性有知识产权说、复合权说和人格权说三大观点。知识产权是建立在公共产品上的非绝对化私权;商誉不具有公共产品的属性,商誉权作为绝对的私权与知识产权有着本质区别。复合权说强调商誉权的无形财产权属性,而通过与性质最相似的形象权比较可知,复合权说夸大了商誉权的保护范围而存在理论缺陷。商誉权是一种特殊的人格权。

On clarification of reputation right legal origination's disputation

The theories about intellectual property、compound right and personality right are three main standpoints on the legal attribute of the goodwill right .The intellectual property whose object has the attribute of public product is a non-absolute private right .The goodwill is not a public product .There are essential differences between the intellectual property and the goodwill right as a absolute private right .The theory of compound right emphasize the attribute of intangible property right of the goodwill right .Learned from the comparison between the right of publicity and the goodwill right ,There are theory defects about the compound right because it exaggerate the range protected by the goodwill right .The goodwill right is a special personality right.