| 通信运营企业顾客价值与策略 |
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| 引用本文： | 庞业涛,马凌.通信运营企业顾客价值与策略[J].价值工程,2005,24(2):29-31. |
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| 作者姓名： | 庞业涛 马凌 |
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| 作者单位： | 重庆邮电学院经济管理学院,重庆,400065 |
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| 摘 要： | 无论哪一个行业,要想赢得激烈的市场竞争、获得企业的持续发展,不容质疑,是通过获取更多的顾客来实现,而赢得顾客的最佳途径就是创造顾客价值。这就要求通信运营企业的经营管理活动必须以顾客价值为中心,通过为顾客提供与众不同的服务,创造更大的顾客价值。
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| 关 键 词： | 服务策略 顾客价值 |
| 文章编号： | 1006-4311(2005)02-0029-03 |
Customer Value and Strategy of Communication Company |
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| Pang Yetao,Ma Ling.Customer Value and Strategy of Communication Company[J].Value Engineering,2005,24(2):29-31. |
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| Authors: | Pang Yetao Ma Ling |
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| Abstract: | It is by getting enough customers to win the market to maintain the sustainable development for which ever industry.The best way to gain the customer is offering more value to them.The communication company must focus on customers,and provide the larruping service to customers. |
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| Keywords: | service strategy customer value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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