The scope of corporate social responsibility in networked multinational enterprises |
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Authors: | Peter Enderwick |
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Affiliation: | International Business, Faculty of Business, Economics and Law, Auckland University of Technology, Private Bag 92006, Auckland, New Zealand |
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Abstract: | The extent of corporate social responsibility of a multinational enterprise along a global production system or chain is contested. Legal approaches highlight ownership, causation, and awareness. The stakeholder approach broadens responsibility but fails to address the directness of linkages. Adopting a social network perspective to examine international production within modern global factory systems, we argue that the extent of responsibility of the lead firm is impacted by all activities and participants in the chain. The full extent of responsibility is likely to be determined by whether indirect partners are exclusive or non-exclusive. Global factory systems, while contributing to geographical, ownership, and task fragmentation, significantly amplify linkages, interactions, and awareness implying a concomitant increase in corporate social responsibility when viewed from a social network perspective. |
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Keywords: | CSR International production Global factory |
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