Exporter-importer business relationships: Past empirical research and future directions |
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Authors: | Bilge Aykol Leonidas C. Leonidou |
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Affiliation: | 1. Dokuz Eylul University, Faculty of Business, Kaynaklar Campus Buca, 35390 Izmir, Turkey;2. University of Cyprus, School of Economics and Management, University of Cyprus, Kallipoleos 75, P.O. Box 20537, CY-1678, Nicosia, Cyprus |
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Abstract: | We present a systematic and comprehensive review of the extant empirical literature on exporter-importer business relationships during the period 1975–2017. The review covers 196 articles published in academic journals, which were content-analyzed with their theoretical background, research design, scope of research, sampling/data collection methods, data analysis, and thematic areas covered. Our findings reveal that this line of research is characterized by: (a) a sound theoretical foundation, the most frequent theories being the behavioral paradigm, transaction cost economics, and relational exchange theory; (b) heavy emphasis on formalized, statistical, cross-sectional, and causal research designs; (c) focus on single-country studies, conducted mainly in Europe, Asia, and North America; (d) a tendency to employ probabilistic samples, of a relatively large size; (e) an adoption of relatively sophisticated methods to purify and analyze data collected; and (f) an emphasis on topics relating to behavioral and structural relational dimensions, followed by external and internal influences. Guidelines for researchers focusing on exporter-importer relationships are provided, as well as suggestions for potential new research topics. |
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Keywords: | Exporter-importer relationships Literature review Exporting Importing |
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