黄冈农副产品电子商务平台推广及网络销售策略

黄冈市由于缺乏有效的市场渠道,营销观念不强,市场开拓不足,致使资源丰富的农副产品商品率低、市场知名度不高的状况长期得不到扭转。黄冈市应把具有黄冈特色,凝结黄冈历史、风情、地理、民族特色以及具有实用、美观、可藏等特点的黄冈土特产品,按中、高档次进行分类,锁定目标客户,建立电子商务平台,实施网络销售策略,通过搜索引擎营销、论坛营销、软文营销、视频营销等手段,引领黄冈农副产品进入国内国际市场,进而促进黄冈农业产业化发展。

E-Commerce Promotion and Online Marketing Strategies for Subsidiary Agricultural Products of Huanggang

As a result of the lack of inefficient marketing channels,weak marketing concept,and the insufficient market extension,commodity rate and the brand popularity of the abundant subsidiary agricultural products produced in Huanggang has been low.To facilitate the subsidiary agricultural products to enter markets at home and abroad and the development of industrialized agriculture,Huanggang shall rank its native produce bearing the characteristics of its history,custom,geography,and nationality and the produce that are practical,artistic,or worthy of collection;define target customers;set up an e-commerce platform;and carry out online sales strategies in terms of search engine marketing,BBS marketing,article marketing,and video marketing.