德国网络零售业成功经验与借鉴

德国网络零售业的成功经验主要体现在网络零售业的多元化,网络零售业法规及信用体系较完善,建立了众多的电子商务行业协会,网络建设居世界前列,拥有完善的物流体系等方面。我国应借鉴德国的成功经验,针对我国目前网络零售业市场准入门槛低、法规不健全、销售形式单一、行业协会有待完善、网络建设仍需加强,物流业建设及管理迫在眉睫的现状,有关部门、协会及商家应共同促进我国网络零售业的立法、监督与发展,我国的网络零售业消费者能更好地提高法律意识,维护自己的合法权益。

The Successful Experience of German Online Retail Industry and the Inspiration to China

German online retail industry is successful in terms of the diversified online retail business,the sound regulations and credit system,the large number of e-commerce industry associations,advanced online network development in the world,and the complete logistics system.China may learn from German's successful experience.In China,the market access threshold of online retail businesses is low,the relative regulations are incomplete,the marketing mode is single,the industry associations need to be improved,the online network construction need to be strengthened,and the demand for developing and managing logistics is urgent.To cope with the current situation,the government,associations and retailers should make efforts together to promote the legislation,supervision and development of the retail industry;in addition,consumers should further raise the legal awareness and protect their legitimate rights and interests.