互联网时代下生鲜农产品电子商务运营模式创新研究

市场经济体制下,传统商品的固定渠道和单一销售模式联合互联网技术可以实现不断创新发展。电子商务背景下,管理流程和业务服务与时俱进、推陈出新。结合行业发展和市场形势变化,各种电子商务模式不断涌现,特别是对生鲜农产品电子商务运营模式的研究具有重要的现实意义。

Research on the Innovation of E-Commerce Operation Mode of Fresh Agricultural Products in the Internet Era

Under the market economy system,the fixed channel and single sales mode of traditional commodities combined with internet technology can achieve continuous innovation and development.Under the background of e-commerce,the management process and business services keep pace with the times and bring forth the new.Combined with the development of the industry and the changes of the market situation,various e-commerce modes are constantly emerging.Especially the research on the e-commerce operation mode of fresh agricultural products has important practical significance.