旅游消费市场中信誉机制建立的困境及政府职能的定位

本文首先论述了旅游消费市场上信息不对称的特殊性及由此导致的旅游消费市场上经营者信誉建立的困境；通过进一步的分析认为，旅游消费市场上信息的交易和传播具有一定的垄断性、公共产品的属性及外部性，从而提供了在解决旅游消费市场上信誉机制建立的困境时政府干预的依据。同时也廓清了政府行为的边界；最后，提出了政府管理的具体措施，并指出了政府行为的局限性。

On the Predicament of Establishing Reputation Mechanism in the Tourism Market and the Location of Government Function

The paper firstly expounds the peculiarity of the information asymmetry at tourism market,which results in the predicament of establishing reputation on the part of operators.After further analysis,the paper holds that there is certain monopoly trend in the trade and dissemination of information at tourism consuming market as well as the externalities of public products,thus offering basis for government intervention when solving the predicament of establishing reputation mechanism.Meanwhile,the behavior border of the government is clarified.Finally,the paper proposes the concrete measures of government administration and the limitation of government behavior.