| 关于品牌会展评估指标体系的初探 |
| |
| 引用本文： | 杨芳平.关于品牌会展评估指标体系的初探[J].道路交通管理,2009(2). |
| |
| 作者姓名： | 杨芳平 |
| |
| 作者单位： | 上海大学 |
| |
| 摘 要： | 在总结有关会展评估的共识和难题的基础上,提出了会展评估指标体系的新想法:在对会展项目评估的基础上考虑展会的品牌无形资产要素,将对品牌展会的评估指标分为基础指标、行业特性指标和品牌展会的品牌无形资产指标这三个部分,建议运用AHP层次分析法和模糊综合评价法处理主观性的软性指标,采用标准分数的形式解决不同行业的展会评分问题。
|
| 关 键 词： | 品牌展会 AHP层次分析法 模糊综合评价法 |
The Analysis of the Evaluation Index System for Brand Exhibition |
| |
| YANG Fang-ping.The Analysis of the Evaluation Index System for Brand Exhibition[J].Road Traffic Management,2009(2). |
| |
| Authors: | YANG Fang-ping |
| |
| Institution: | YANG Fang-ping(Shanghai University; Shanghai 200444; China); |
| |
| Abstract: | By summarizing the consensus and difficulties of the exhibition evaluation,the thesis proposes new ideas of evaluation index system for exhibition.The invisible assets of exhibition brand should be considered based on the exhibition items′ evaluation.Three kinds of evaluation index including the basic indexes,the trade indexes and the brand invisible assets indexes are built for the exhibition′s evaluation.The analytic hierarchy process(AHP) method and fuzzy synthesis evaluation method are adopted to deal w... |
| |
| Keywords: | brand exhibition the analytic hierarchy process（AHP） Fuzzy synthesis evaluation |
| 本文献已被 维普 等数据库收录！ |
