山东国际旅游现状与发展战略

剖析了山东国际旅游收入稳步增长与所占份额低位徘徊共存、不同地区国际旅游发展差异较大、旅游外汇收入构成变化趋势明显、国际游客客源单一的发展状况,指出应着力打造和提升山东旅游形象品牌、努力开发旅游新产品、增强旅行社的国际竞争力来进一步发展国际旅游。

The Present State and Development Strategy of International Tourism in Shandong

The development conditions of international tourism in Shandong have been analyzed, the income of international tourism increases steadily but at the same time the income proportion of itself in whole tourism industry is still small, the big differences exist among different districts in Shandong, the structure of the foreign exchange income in tourism trends apparently, the single resource of the international tourists is another characteristic. Some strategies are pointed out, in order to further develop Shandong international tourism industry, it should be taken to create and enhance the image brand of Shandong tourism, develop new tourism products and strengthen the international competitive ability of tourism enterprises