Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions |
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| Authors: | Amar Cheema Peter T. L. Popkowski Leszczyc Rajesh Bagchi Richard P. Bagozzi James C. Cox Utpal M. Dholakia Eric A. Greenleaf Amit Pazgal Michael H. Rothkopf Michael Shen Shyam Sunder Robert Zeithammer |
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| Affiliation: | (1) Olin School of Business, Washington University, CB 1133, St. Louis, MO, 63130;(2) University of Alberta, Alberta;(3) University of Colorado, Boulder;(4) University of Michigan, Michigan;(5) University of Arizona, Arizona;(6) Rice University, USA;(7) New York University, New York;(8) Washington University, Saint Louis;(9) Rutgers University, USA;(10) Yale University, USA;(11) University of Chicago, Chicago |
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| Abstract: | With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms. This paper is based on the special session at the 6th Triennial Invitational Choice Symposium, University of Colorado Boulder, June 2004 (co-chaired by the first two authors). |
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| Keywords: | auctions bidding economic psychology social dynamics experimental economics |
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