Abstract: | Abstract: This paper examines the impact of sociodemographic factors on the likelihood of an individual being obese using a cross-sectional survey of Americans and logit analysis. Results of the logit model indicate that those with children, black people, women, those with a lower education level, those from the Midwest, and those who have a lower level of physical activity during leisure time are more likely to be obese than others. Considering the extent of the obesity problem in the United States, these results should be used as a guide in the design of food policy and health education programmes concerning obesity. The results could also be used by marketers of health food and drug products in their marketing campaigns. |