Influence of the attitudes of Emirati students on their choice of accounting as a profession

The purpose of this paper is to determine the association between Emirati students’ intentions to major in accounting and their attitudes, their subjective norms, and their perceived behavioral control. The main findings of the study show that the attitudes as well as and the subjective norms of Emirati students towards accounting are significant indicators of intentions to choose the accounting profession for their careers. The study offers valuable insights for practitioners and educators who need to rectify any misconceptions among Emirati students about accounting by clarifying and promoting the actual outcomes and opportunities offered by this profession.