基于动态视角的商业模式创新路径与内部一致性分析

在企业成长的不同阶段,其商业模式也在发生不同程度的变革,从而体现出商业模式创新的动态性特征。针对大多数基于静态视角的商业模式创新研究,从动态视角分析商业模式的创新路径和内部要素的调整,并提出了商业模式动态创新路径逻辑框架。同时,以三达膜科技股份有限公司作为案例。基于逻辑框架,描述了企业商业模式动态创新路径,并基于转换时间和转换程度勾画了企业商业模式变革过程,同时分析了企业商业模式创新过程中的内部一致性。

The Analysis of Business Model Innovation Route and Inner Consistency Based on Dynamic Perspective

The business model of enterprise will be changed In the different stages of growth, which reflects the dynamic characteristic of business model innovation. According to the situation that most researches on business model innovation are based on static perspective, the analysis of business model innovation route and inner elements adjustment in this paper is based on dynamic perspective, and the dynamic business model dynamic innovation route logic framework is put forward. At the same time, Suntar membrane technology co., LTD is taken as the case. Based on logic framework, the business model dynamic innovation route of Sunsar is described, and the business model revolution process is sketched around the transformation time and transformation degree. Meanwhile, the inner consistency during the process of business model innovation is analyzed.