基于主成份分析的文化景区游客满意度实证研究——以山西运城为例

游客满意度是衡量一个旅游景区旅游服务质量的综合性指标,是增强旅游企业核心竞争力的关键。以运城市为例,对文化景区的游客满意度进行了实证研究。从分析影响满意度的因素入手,构建了一个评价指标体系,并利用主成份分析法从33个指标体系中提取出7个主要因子。在此基础上,通过建立多元回归模型,进一步萃取4个重要影响因素,分别是旅游资源的特色、景区讲解服务、景区的食宿条件、景区的娱乐性。

Empirical Research on Cultural Scenic Tourist Satisfaction Degree Based on Principal Components Analysis: A Case on Yuncheng

Tourist satisfaction is a comprehensive indicator to measure tourism service quality. It Is the key to enhance the core competitiveness of tourism enterprises. Studying cultural scenic spot of Yuncheng from the tourist satisfaction point of view. Starting from the analysis of the factors that influence satisfaction, constructed an evaluation index system. Using the principal components analysis method, seven main factors were extracted from 33 indexes. Then, through the establishment of multiple regression models, 4 important factors were extracted. These factors are the characteristics of tourist resources, introduction service, condition of board and lodging and the entertainment function.