| 网上营销观念初探 |
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| 引用本文： | 李永春. 网上营销观念初探[J]. 中央财经大学学报, 2001, 0(3): 54-56 |
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| 作者姓名： | 李永春 |
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| 作者单位： | 中央财经大学!北京100081 |
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| 摘 要： | 随着以电子商务为核心的网络经济的日益壮大和发展，传统的市场营销理论与观念发生了革命性的变革，网上营销观念也就应运而生。本文从分析企业营销观念的概念和演变入手，较为深刻地论述了网上营销观念的概念及其要点，指出突出服务、迅速及时、锐意创新是网上营销观念最为重要的重点。
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| 关 键 词： | 网上营销观念 服务 速度 创新 电子商务 |
| 文章编号： | 1000-1549(2001)03-0054-03 |
Online Marketing Concepts is Primal Research |
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| LI Yong-chun. Online Marketing Concepts is Primal Research[J]. Journal of Central University of Finance & Economics, 2001, 0(3): 54-56 |
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| Authors: | LI Yong-chun |
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| Affiliation: | LI Yong-chun |
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| Abstract: | The e-commerce is the core of online economy.Along with the development and expansion of the online economy,the traditional theories and concepts of marketing have greatly changed.Now the new online marketing concepts are generated.Starting from the analysis of the marketing concepts and changes,this paper lists the concepts and main points of online marketing concepts.Indicating that the dedicated services,prompt speed,and innovation are the several key points of the online marketing concepts. |
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| Keywords: | Concepts of online marketing Service Speed Innovation |
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