| 关于差异化竞争的两种理论解释及启示 |
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| 引用本文： | 张艳辉. 关于差异化竞争的两种理论解释及启示[J]. 经济问题, 2005, 0(8): 8-10 |
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| 作者姓名： | 张艳辉 |
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| 作者单位： | 华东理工大学,工商经济学院企业管理系,上海,200237 |
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| 摘 要： | 差异化竞争的基本原理有着广泛的应用价值。从理论上剖析该原理的内涵将有助于对其应用领域的拓展。产业组织理论和组织生态理论分别对差异化竞争理论从不同角度提出了各自的解释，从而为差异化理论在企业实践、产业规划等方面的应用提供了新的视角。
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| 关 键 词： | 差异化 竞争 理论解释 |
| 文章编号： | 1004-972X（2005）08-0008-03 |
| 收稿时间： | 2005-06-30 |
| 修稿时间： | 2005-06-30 |
Two kinds of theories about difference competition and enlightenment |
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| ZHANG Yan-hui. Two kinds of theories about difference competition and enlightenment[J]. On Economic Problems, 2005, 0(8): 8-10 |
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| Authors: | ZHANG Yan-hui |
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| Abstract: | There is extensive using value in the basic principle of difference competition. Analyzing the intension of this principle will contribute to the expansion of their applications theoretically. Industrial organization theory and organize ecological theory provide their own explanation from different angles respectively. Thus offer new angle for enterprise practice,industry planning. |
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| Keywords: | difference competition theoretical explanation, |
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