Scoring environmental credentials: a review of UK conference and meetings venues using the GREENER VENUE framework

This paper investigates frameworks to conceptualise, monitor and compare corporate social responsibility (CSR) performance at individual conference venues, and provides a new comparative framework that organises and communicates information detailing business performance on 10 environmental policy initiatives (EPIs) (expressed by the acronym “GREENER”) using a CSR scale (expressed by the acronym “VENUE”). This GREENER VENUE framework reduces the gap in the CSR literature by accentuating discretionary practices, and by exhibiting conceptual and psychometric properties enabling the framework's application to broad and diverse contexts. Its use is grounded in theory: the framework is practical, simple to implement, easily understandable and highly relatable. Applying the GREENER VENUE framework to data collected via a self-administered internet questionnaire of 191 UK conference and meeting venues reveals that the biggest groups of such venues are classified as “Eager” on a rising scale from Eternal denial (11%), through Unmotivated (16%), to Nonchalant (30%) and so to Eager (36%), and finally, the top group, Venerated (7%). The paper also investigates the relative influence of all 10 EPI variables of the GREENER measure – considered simultaneously – towards enhancing firms’ behaviour on an inventory of 18 well-known environmental best practices (EBPIs).