Developing an evaluation model for destination attractiveness: sustainable forest recreation tourism in Taiwan

This study explores the opinions of an expert panel on factors affecting the attractiveness of forest recreation tourism in Taiwan. Twenty-three determinants of destination attractiveness were selected by reviewing the relevant literature. The relative importance of these determinants was analyzed by a panel of experts using the Analytical Hierarchy Process method. Results show that the uniqueness of forest landscapes and scenery and special climate phenomena are two of the most important attributes determining the attractiveness of forest recreation tourism. The reliability and convenience of access to forest recreation sites owing to their remote location are also highly evaluated. The provision of high-quality accommodation and cuisine is considered an essential component to enrich visitors’ recreational experience in forest settings. The major implications for both the public and private sectors to achieve long-term sustainability are threefold: ensuring sustainable use of natural environment, enhancing the reliability of access modes to the destination, and improving the quality of lodging facilities and catering services. Together these three requirements can help create socioeconomic sustainability in remote forest communities with limited alternative employment opportunities.