Perception and reality of managing sustainable coastal tourism in emerging destinations: the case of Sihanoukville,Cambodia

The emergence of Sihanoukville as a coastal destination came at the time when the global community was calling for sustainable practices. As one of the newly emergent coastal resorts in Asia, Sihanoukville has the advantage of learning from other, less sustainable Asian destinations. The Cambodian Government has partnered with international agencies in drawing up programs and incorporating practices to make the destination more sustainable. This research seeks to better understand the effectiveness and success, or otherwise, of implementing sustainability programs for tourism development, especially for an Asian coastal destination. The aim is to compare the sustainability practice outcomes according to differing stakeholders and their perceptions of sustainability. The research identifies gaps between policies and their implementation where the intent is to highlight those aspects of contemporary resort growth that need greater attention by policy makers and planners. Generally, it was found that there was alignment between the perceptions and the reality of sustainable tourism practices within and across the stakeholder groups. Where notable differences in perception arose, it was often linked to the group's mission or self-interest that influenced the views of these stakeholders. The research also points to the challenges ahead for all stakeholders in managing coastal destinations sustainably.