| 零售商自有品牌对制造商品牌的影响研究 |
| |
| 引用本文： | 裴翀,张斌,李凌峰.零售商自有品牌对制造商品牌的影响研究[J].经济与管理,2005,19(6):46-48. |
| |
| 作者姓名： | 裴翀 张斌 李凌峰 |
| |
| 作者单位： | 西南石油学院,工商管理学院,四川,成都,610500 |
| |
| 摘 要： | 按照加入世贸组织的承诺,中国将取消外商投资商业企业在地域、股权和数量等方面的限制。零售商自有品牌将会被越来越广泛的运用和开发,中国制造商品牌也面临着新的挑战。
|
| 关 键 词： | 零售商自有品牌 制造商品牌 威胁 |
| 文章编号： | 1003-3890(2005)06-0046-03 |
| 修稿时间： | 2005年3月4日 |
The Research of the Retailers' Private Brand's Impact on the Manufacture Brand |
| |
| PEI Chong,ZHANG Bin,LI Ling-feng.The Research of the Retailers'''' Private Brand''''s Impact on the Manufacture Brand[J].Economy and Management,2005,19(6):46-48. |
| |
| Authors: | PEI Chong ZHANG Bin LI Ling-feng |
| |
| Abstract: | According to the commitment of joining the world trade organization, Chinese government will cancel the restriction in such aspects as region, stock right and quantity of merchandising concern of the foreign investments. Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge. |
| |
| Keywords: | retailers'private brand manufacture brand threat |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
