Linkages Between Switching Barriers and Service Recovery Evaluation: An Indian Exploration

ABSTRACT

This study attempts to investigate the relationship between switching barriers and service recovery evaluation of consumers in Indian context. Empirical findings of the present study provided useful insights. The primary statistical techniques used in the study were correlation analysis and exploratory factor analysis. A total of 347 respondents completed the field survey, and the survey was conducted in Dehradun, Uttrakhand. It was found from the results of correlation analysis that compensation and promptness constructs had comparatively high correlation coefficients with overall service recovery evaluation in comparison to employee behavior construct. Another insightful finding of the study provided evidence for a significant relationship between service recovery evaluation and positive switching barriers, but at the same time there was no evidence for a relationship between service recovery evaluation and negative switching barriers.