| Abstract: | ABSTRACT Prior findings on promotion and product structure are more conclusive than those related to pricing, place and management processes. Further research effort is required regarding these three elements. This study is mainly designed to fill this research gap. Unlike prior studies, most of the firms examined here were small-to-medium sized manufacturing firms. The outcomes of this study revealed that both the price and place decision structures had a significant impact on the selection of standardisation. Consistent with other studies, the interaction of the place and management process structures and a number of other factors were also significantly related to the decision of place and management processes standardisation. The joint influence of the price, place and management processes structure, and internal and external factors, were associated with firms' performance. This study had added a significant amount of new information to the research concerning price, place and management processes in the areas of organisational structure, standardisation and performance. |
