| 农产品品牌带动战略实施的机制与对策分析 |
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| 引用本文： | 林荣清,.农产品品牌带动战略实施的机制与对策分析[J].华东经济管理,2008,22(7). |
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| 作者姓名： | 林荣清 |
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| 作者单位： | 福建行政学院,经济管理研究所,福建,福州,350002 |
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| 基金项目： | 国家社科基金项目“中小企业外向国际化理论与实践研究”(05BJL059)阶段性研究成果 |
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| 摘 要： | 大力发展品牌农业,实施农产品品牌带动战略,是市场经济条件下发展现代农业的必然选择。文章以农产品品牌带动的内容为切入点,在分析农产品品牌特点的基础上,提出农产品品牌带动战略实施的机制模型与对策。
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| 关 键 词： | 农产品 品牌带动 战略 机制 对策 |
Analysis on the Mechanism and Countermeasures of Implementing the Strategy for the Brand Driving of Agricultural Products |
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| LIN Rong-qing.Analysis on the Mechanism and Countermeasures of Implementing the Strategy for the Brand Driving of Agricultural Products[J].East China Economic Management,2008,22(7). |
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| Authors: | LIN Rong-qing |
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| Institution: | Institute of Economics and Management; Fujian School of Administration; Fuzhou 350002; China |
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| Abstract: | In a market economy,It is an inevitable choice for the development of modern agriculture to develop brand agriculture vigorously,and implement the strategy of agricultural products brand-driven.This paper first analyses the content and for agricultural products brand-driven,and analyses the characteristics of agricultural products brand,finally led to the mechanism model and countermeasures for implementing the strategy of agricultural products brand-driven. |
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| Keywords: | agricultural products brand driving strategy mechanism countermeasures |
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