| 电视频道专业化的探索之路 |
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| 引用本文： | 丁红.电视频道专业化的探索之路[J].四川商业高等专科学校学报,2009(4):32-37. |
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| 作者姓名： | 丁红 |
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| 作者单位： | 湖南商学院,长沙410205 |
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| 基金项目： | 湖南省哲学社会科学基金课题“科学发展观与新闻传媒的发展改革研究”（08YBB211） |
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| 摘 要： | 频道专业化在国内已经由理论走向操作阶段，随着实践的深入，频道专业化实施过程中的各种矛盾逐渐浮出水面。实践证明，在原有电视制作体制下运行的专业化频道经营模式是不成功的，探讨专业化频道新的传播理念和运作模式迫在眉睫。
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| 关 键 词： | 营销 综合频道 突围战略：专业化频道 |
The Exploring Approach of Specialized TV Channel |
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| DING Hong.The Exploring Approach of Specialized TV Channel[J].Sichuan Commercial College Journal,2009(4):32-37. |
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| Authors: | DING Hong |
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| Institution: | DING Hong (Hu＇nan Commercial College, Changsha 410205, China) |
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| Abstract: | Specialized channels in the country has to operate from theoretical stage, with the practice of in-depth, specialized channels in the implementation of the various contradictions gradually came to the surface. Practice has proved that the original television production operation under the system of specialized channel business model is unsuccessful, the specialized channels on the dissemination of ideas and a new mode of operation is extremely urgent. |
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| Keywords: | marketing comprehensive channel breakthrough strategies specialized channels |
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