ARCS动机下在线头脑风暴创意激发模型研究

基于在线访谈得出在线头脑风暴的关键制约因素是成员动机不足。借助ARCS动机理论,构建在线头脑风暴创意激发模型,并通过交叉分组控制实验对模型进行验证。结果表明,吸引成员注意力、建立成员相关性、满足成员自信心可以显著激发成员创意。因此将提升成员满足感与吸引成员注意力、建立成员相关性、满足成员自信心等4项措施综合使用,可以获得最高头脑风暴创意激发效率,从而为在线头脑风暴的模式设计和推广应用奠定了学术基础。

ARCS Model of Motivating Creative Thought for Online Brainstorming

The key factor affecting online brainstorming was concluded to be lack of motivation in participation by online interview.So,the online brainstorming model was constructed from ARCS motivation theory,and validated by online brainstorming crossing grouping control experiments.Experiments showed that attracting member′s attention,establishing member′s relevance,meeting member′s self confidence,could significantly stimulate member′s creative ideas; and the efficiency motivating idea would reach maximum point by adding the enhancing member′s satisfaction to these three factors.The results set up an academic foundation for the design and application of online brainstorming.